8 Email Marketing Myths That Keep You Poor
Most marketers are getting email wrong. They follow advice that sounds good but actually holds them back. Dela Quist breaks down the biggest myths that stop people from earning real money through email.
Key Takeaways
Email more often. The more you email, the more money you make. Sending once a week doesn’t cut it.
Unsubscribes are a good thing. If someone unsubscribes, they were never going to buy from you anyway.
Timing beats content. Catching people at the right moment matters more than perfect words.
Notable Quotes
"Human beings will open on average somewhere between about one in seven and one in 12 emails, no matter how many you send."
"I don't call it Batch and Blast. I call it Branding Email."
"Just the fact of being on your list and getting at least one email whether you opened it or not you more likely to purchase."
Real-World Applications
Send More Frequently
Example: A small business switched from weekly emails to daily ones and saw a 2x jump in sales.Stop Obsessing Over Unsubscribes
Example: A creator deleted 3,000 inactive subscribers. The result? Higher click rates and better engagement.Focus on the Right Time
Example: A travel agency scheduled emails around payday weekends. Bookings increased immediately.
Dela Quist makes it clear: most of what you’ve heard about email marketing is wrong. Don’t let myths about unsubscribes, open rates, or sending too much stop you from growing your business. The real wins come from showing up in the inbox, again and again.
Time Stamps:
00:33 Meet Dela Quist: Email Marketing Authority
02:14 The Evolution of Email Marketing
05:08 Batch and Blast vs. Personalized Emails
06:59 The Power of Brand Impressions
09:44 Overcoming Email Marketing Misconceptions
12:11 The Economics of Email Marketing
13:05 Smart Email Strategies: “Do Be Smart”
18:31 Understanding Consumer Preferences
20:40 Content vs. Offers in Email Marketing
22:15 The Power of Email Subject Lines
34:09 Engaging the Unengaged
Links Mentioned:
• Connect with Dela Quist on LinkedIn: / delaquist
• Dela Quist's Website: https://delaquist.com/
About The Author
Emily Sander is an ICF-certified leadership coach with more than 15 years of experience in the business world and the author of Hacking Executive Leadership. She’s been featured in several print publications, online articles, and podcasts, including CEO Today Magazine, Leading to Fulfillment, and Leadership Powered by Common Sense.
Emily has a passion for helping business leaders reach their full potential. Go here to read her story from seasoned executive to knowledgeable coach. If you want to send Emily a quick message, then visit her contact page here.