Using Story Arcs: From Stage Events to Successful Investor Pitches
Good events and good pitches follow the same rule. They tell a clear story. Steve Werner explains how story arcs keep people engaged, build trust, and move them to act. Whether you are on a stage or in front of investors, the structure matters more than fancy slides.
Key Takeaways
Start with why people should care, not with details.
A story must flow. Every part should connect.
The listener is the hero, not the speaker.
Notable Quotes
“If you can’t be clear, they won’t trust what you do next.”
“People remember how you made them feel, not everything you said.”
“If you read your slides, you might as well tell people to leave.”
Real-World Applications
Stage Events
A company conference feels boring and scattered. Using a story arc, each speaker connects to one main outcome. People stay off their phones and stay engaged.Founder Vulnerability
A founder says, “Here’s what I’m good at. Here’s where I need help.” Investors trust them more because they sound self-aware.Q&A Sessions
Instead of dodging hard questions, the founder answers them first. This removes tension and shows confidence and honesty.
Strong stories create focus. Focus builds trust. And trust drives decisions. Whether you are running an event or pitching investors, a clear story arc is not optional. It is the work.
Time Stamps:
00:39 Connecting Over Shared Interests
01:22 Event Planning and Production
02:07 Engaging Presentations
06:40 Crafting a Compelling Pitch
16:59 The Hero's Journey in Storytelling
19:47 Introducing Key Team Members
21:12 Crafting Different Pitch Segments
22:57 Building Trust Through Vulnerability
30:20 Handling Q&A Effectively
35:36 Final Tips and Personal Insights
Links Mentioned:
Steve Werner’s Website: https://stevenphillipwerner.com/
Book a Virtual Coffee with Steve: https://stevenphillipwerner.com/virtual-coffee/
About The Author
Emily Sander is an ICF-certified leadership coach with more than 15 years of experience in the business world and the author of Hacking Executive Leadership. She’s been featured in several print publications, online articles, and podcasts, including CEO Today Magazine, Leading to Fulfillment, and Leadership Powered by Common Sense.
Emily has a passion for helping business leaders reach their full potential. Go here to read her story from seasoned executive to knowledgeable coach. If you want to send Emily a quick message, then visit her contact page here.