99% of Job Seekers Don't Know These LinkedIn Basics
Most job seekers know they need LinkedIn. But very few know how to actually use it to land interviews. LinkedIn isn’t just an online résumé—it’s your first impression, your networking tool, and your credibility check. Co-founder of D&S Executive Career Management, Debra Boggs breaks down what job seekers are getting wrong and how to fix it.
Key Takeaways
Clarity comes first. Define the industries, company sizes, and roles you want before touching your profile.
Your headline matters most. Use it as keyword-rich “real estate” that follows you everywhere on LinkedIn.
Show breadth, not just depth. Chiefs of Staff—or any cross-functional role—must highlight collaboration across departments, not just single expertise.
Networking beats applying cold. The best roles rarely come from job boards—they come from relationships.
Details count. A professional headshot, accomplishment-driven bullet points, and fully built sections make your profile stand out.
Notable Quotes
“Your résumé is the teaser trailer; LinkedIn might be the only chance someone gives you.”
“They’re not hiring you to be an expert in one function—they’re hiring you to understand the entire business.”
“Networking is about being in the right rooms—digital or physical—where decision-makers actually spend time.”
Real-World Applications
Headline Optimization
Instead of: “Project Manager”
Write: “Chief of Staff Candidate | Cross-Functional Leader | Healthcare & Tech Experience”
Accomplishment Bullets
Instead of listing tasks: “Supported CEO with scheduling”
Use impact: “Coordinated cross-department projects, improving reporting efficiency by 20%.”
Networking Through Webinars
Example: After attending an industry webinar, connect with attendees on LinkedIn by saying: “I saw you were at the [Event Name]. Would love to connect and exchange insights.”
Showing Breadth of Experience
Example: An Executive Assistant moving toward Chief of Staff can highlight: “Partnered with finance, marketing, and operations leaders to deliver a $2M budget initiative.”
Professional Profile Visuals
Example: Update profile picture to match how you’d show up at an interview—business-ready, approachable, confident.
Most people treat LinkedIn as a digital résumé. That’s a mistake. Done right, it’s your strongest tool for being discovered, starting conversations, and showing employers the real value you bring. Stop blending in with generic profiles—clarity, strategy, and smart networking will make you stand out.
About The Author
Emily Sander is an ICF-certified leadership coach with more than 15 years of experience in the business world and the author of Hacking Executive Leadership. She’s been featured in several print publications, online articles, and podcasts, including CEO Today Magazine, Leading to Fulfillment, and Leadership Powered by Common Sense.
Emily has a passion for helping business leaders reach their full potential. Go here to read her story from seasoned executive to knowledgeable coach. If you want to send Emily a quick message, then visit her contact page here.