How an Irish Comedian Uses Humor to Enhance Business Communication
Connor Cunneen, an Irish comedian and former marketing VP, believes humor isn’t just for stand-up—it’s a tool for better business communication. In a recent conversation, he broke down how humor can connect people, build trust, and make even the driest meetings more engaging.
Key Takeaways
People like doing business with people they like—humor helps build that likability.
You don’t need to be “funny” to use humor. Just capture and share everyday moments that make people smile.
The LAUGH acronym—Listen, Anecdotes, Uncomfortable moments, Googler, and Hee-hee-to-ho-ho—is a simple way to weave humor into talks.
Notable Quotes
“The antidote to a weak presentation is often a good anecdote.”
“One of the ways to change the vibe in a weekly meeting is to start with a really bad joke.”
“Your behavior creates your brand.”
Real-World Applications
Sales Pitch
Example: Slip in a light story about a small mistake you made. It makes you human, and clients relax.
Team Meetings
Example: Start with a “bad joke of the week” to break tension before diving into problems.
Presentations
Example: Use a playful slide or pun relevant to your field. Even a groan-worthy joke can win attention.
Humor in business isn’t about cracking jokes—it’s about making people feel good, connected, and open to your message. As Connor Cunneen puts it, even a small chuckle can go a long way in building stronger communication.
Time Stamps:
00:48 The Power of Humor in Business
03:16 The LAUGH Acronym: Listen
08:39 The LAUGH Acronym: Anecdote
10:05 The LAUGH Acronym: Uncomfortable
11:06 The LAUGH Acronym: Googler
13:28 The LAUGH Acronym: Hee Hee Hee to Ho Ho Ho
18:48 Building a Humorous Team Culture
24:06 Balancing Humor and Professionalism
Links Mentioned:
Conor Cunneen’s Website: https://irishmanspeaks.com/
About The Author
Emily Sander is an ICF-certified leadership coach with more than 15 years of experience in the business world and the author of Hacking Executive Leadership. She’s been featured in several print publications, online articles, and podcasts, including CEO Today Magazine, Leading to Fulfillment, and Leadership Powered by Common Sense.
Emily has a passion for helping business leaders reach their full potential. Go here to read her story from seasoned executive to knowledgeable coach. If you want to send Emily a quick message, then visit her contact page here.